Adirondack Winery Raises $8,000 for Making Strides
November 7, 2018
It’s so wonderful to see local businesses make a difference in the community.
The recent Adirondack Winery story of raising thousands of dollars to help people fighting breast cancer highlights the amazing generosity of our business community and their customers.
We were thrilled to find out that Adirondack Winery once again surpassed its Drink Pink fundraiser goal!
They raised $8,000 for the Adirondacks Chapter of Making Strides against Breast Cancer.
That’s $1,500 more than their initial goal of $6,500.
These funds will help provide breast cancer patients in our area and their families with life-saving services, transportation to and from chemotherapy, a 24/7 helpline and so much more!
Adirondack Winery ranked as the top fundraising team for the second year in a row and was this year’s local flagship sponsor for Making Strides.
Lake George Regional Chamber of Commerce salutes the Winery and their customers for making this happen.
The 6th annual Drink Pink fundraising campaign took place over September and October.
“Our Drink Pink fundraiser has grown every year thanks to participation from our customers and employees, who consistently show how much it means to them to help those suffering from breast cancer and their families,” said Sasha Pardy, co-owner and president of Adirondack Winery. “Once again, we surpassed our fundraising goal and we hope our donation will help provide necessary care and services to those in need.”
How they did it:
According to a press release from the local winery, they pledged to donate portions of wine sales, wine gifts & accessories, tasting room event tickets, and more.
The winery also donated $4 for every bottle sold of two specific wines — the Drink Pink Berry Breeze wine, a semi-sweet mixed berry-infused rose, and Drink Pink Berry Blush wine, a raspberry-infused semi-sweet rose.
The winery sold more than 1,000 bottles of these special wines!
They also hosted some great Drink Pink Uncork & Craft events and raised funds through those ticket sales.
What makes this even better?
They collaborated with other local businesses like Wax ‘n’ Wix and ADK Creative Works to put together the events.
The winery also donated proceeds of tickets sold for a raffle basket.
Local businesses donated items for the basket, which had a $1,600 value!
The $8,000 donation is a new record for Drink Pink, topping the $6,000 raised in 2017.
Adirondack Winery celebrated with its team at the Making Strides Against Breast Cancer 3K Walk, which stepped off at the Cool Insuring Arena in Glens Falls on Oct. 28, 2018.
An astounding $77,000 was raised by the local Making Strides chapter by hundreds of team members and local businesses.
“We are so appreciative of the partnership and support of Adirondack Winery,” said Loretta Hackney, Community Development Manager for the American Cancer Society. “The 6th annual Drink Pink fundraising campaign has exceeded its goal and previous fundraising totals and will ensure that the American Cancer Society can continue to provide 24/7 support to those impacted by breast cancer and to fund groundbreaking research to help us realize the day when breast cancer is no more.”
Adirondack Winery looks forward to hosting its 7th annual Drink Pink fundraiser next year beginning Sept. 15, 2019 and running throughout the month of October.
Mark your calendar to contribute to this amazing effort!
Adirondack Winery would like to thank its raffle ticket partners, including:
Lake George Steamboat Co., The Fun Spot, Waterfront Living, Lake George Bar Crawl, Fort William Henry Resort, Adirondack Brewery, Creations by DM, Adirondack Life Magazine, Country Inn & Suites Queensbury, Regal Cinema Crossgates, Oenophilia, Lake George Olive Oil Co., Martha’s Dandee Crème, Lake George Distilling Company, The Log Jam Restaurant, Serendipity Boutique and Bolton Boat Tours.
ABOUT ADIRONDACK WINERY:
Adirondack Winery opened in 2008 as the region’s first winery. Winemaker/ CEO, Michael Pardy, creates the winery’s wide selection of wines, which have won more than 180 medals at competitions to date. Adirondack Winery’s wine labels (created by President Sasha Pardy) serve as a beautiful representation of Lake George and the Adirondacks, featuring artistic photographs of the gorgeous landscapes and landmarks of the region. Adirondack Winery’s wine making facility is in Queensbury, N.Y. and its Tasting Rooms are located at 285 Canada Street in Lake George and 4971 Lake Shore Drive in Bolton Landing, NY. Adirondack Winery’s wines are available for sale at its Tasting Rooms and Headquarters; through its online store with shipping to 35 states; at 400 wine stores and restaurants in Upstate New York; and at wine festivals & fairs throughout New York. Adirondack Winery is also the presenter of the Adirondack Wine & Food Festival, held June 23rd & 24th at Charles R. Wood Festival Commons in Lake George.
ABOUT MAKING STRIDES AGAINST BREAST CANCER:
The American Cancer Society’s Making Strides Against Breast Cancer walks raise awareness and funds to save lives from breast cancer. Each event is a noncompetitive 3- to 5-mile walk that brings people together to make a difference for everyone who has been touched by breast cancer. The events raise money to fund innovative research, provide free information and support, and to help people reduce their breast cancer risk or find it early when it’s most treatable.