02Mar2017

Lunch & Learn: Email & Social Media Marketing

 

This is an encore presentation of the first Email and Social Media Marketing class in January.

Due to inclement weather, many of the attendees who signed up couldn't attend. Plus, interest was so great in the class we had to cap attendance at 40 people.

Don't miss this chance to learn more about honing -- or starting -- your email and social media marketing strategy.

We're pleased to host this “Success Now” Training Event with Constant Contact!

Feel free to bring your lunch as we gather for this two-hour workshop at the chamber office, located at 2176 State Route 9 in Lake George.

This event is free for members.

There is a $10 fee for non-members. Non-members interested in joining the chamber after attending are eligible for a $10 discount on their membership dues.

Details on the workshop:

Part I - Grow Your Business with Email & Social Media: Simple Marketing Strategies for Small Business 

This workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing and social media.

Topics will include what to write about, how to get more people to stop and read your messages and how to get more action, or reaction, to your messages and offers. We will discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money.

Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.

This class is best suited for beginners in online marketing.

We will touch on Facebook, using images for higher impact and we will even cover the importance of mobile-friendly content for higher engagement. This is a great class for beginners and smaller organizations looking to accomplish more in less time and with a small budget.

Part II - Getting Started with Constant Contact Email – Live Demo 

New to Constant Contact email marketing or just want to learn some great tools and tips so you can use Constant Contact like a pro? In this highly practical, live guided demonstration, we’ll introduce Constant Contact’s tools and features. You’ll learn the basics – and some great tips and tricks – to improve (or get started) with email marketing. We’ll introduce you to:

  1. Creating an email campaign
  2. Selecting and editing email templates
  3. Branding your emails with your brand’s logo, colors, and photos
  4. Editing text, adding hyperlinks, inserting images/videos/documents into emails
  5. Importing & segmenting contact lists
  6. Tracking and interpreting your email results

Whether you are new to Constant Contact or a seasoned pro, you are guaranteed to learn something new from this session!

Click here to RSVP online!

Event Details

From 11:30 to 1:30 p.m.

Lake George Chamber Office

2176 Route 9 Lake George, NY